Runway to IRL

Runway to IRL
 

Words & Makeup | Jemima K
Photography | Clara Pafundi
Styling | Lucy Jane Hopkins
Hair | Jessica Taylor
Model | Imogen @Clyne Models

Beauty Editor Jemima K Gives Us The Low Down

01. 
Cyan eyes. Inspiration: Missoni

This eye look was inspired by the gorgeous cyan features seen on the runways including Missoni, Marc Jacobs and Chanel.

I used MAC Cyan Chromaline to line under the eye, and buffed it out using a MAC 217 Blending Brush (my go to when trying to create a flawless, buffed out look). Using a Cyan on blue eyes is a fun, bold way to make them really pop, but it also looks great on brown eyes. For more of a daytime look, this looks great as a pop of colour on the waterline.

Again, I have made sure I have one main feature so it doesn't look too busy, and have paired it with fluffy brows and fresh skin. Imogen's wild Brooke Shields-esque brows are a perfect pairing as they balance out the depth in the lips. For those not quite so well-endowed in the brow department, I recommend MAC Pro Longwear Brow Set - they come in a variety of colours and do a great job of not only making the hairs thick and bold, but also keeping them in place all day (rain or shine). 

02.
Power pout. Inspiration: Kenzo

To achieve this look, I used MAC Lady Danger Lipstick on the bottom lip, and MAC St Germain on the top. I then applied a generous amount of MAC Lipglass over the whole lip.

I took inspiration from the high gloss looks seen at Kenzo S/S16 and bold Pinks and Reds paired with a bare, fresh face seen at Marchesa and Nina Ricci. The trick with such a bold lip, is to keep the focus on the one feature.
 

03.
White Liner. Inspiration: Zero + Maria Cornejo S/S 16

I had a lot of fun with this look - It is a gorgeous, summery twist on the classic cat eye.
Almost every season we see white liner come through in at least one show - this year Shiseido Artistic Director Dick Page created a deconstructed white liner for the Zero + Maria Cornejo S/S16 Show in New York.

I opted for the classic winged shape as it is a little easier to wear, and suited the beautiful Imogen's Almond eye shape.This is more of a technical look, and trickier to master if you aren't confident with Gel Liner.

This is easy to adapt by changing out the colour for a black, brown or any bold colour you want! However, it is always fun pushing the boundaries and opting for a look that will really make you stand out.

04.
Clay Brick. Inspiration: Erdem & Givenchy

For this look, I used a combination of MAC Red Brick and Texture Eyeshadows, with Gloss pressed overtop. I think of this as an 'Opium Eye' - it creates the illusion that the eyes are sullen and sunken-in.

We saw similar tones and shapes in the Erdem and Givenchy shows this season, and I can't imagine this classic look will be going anywhere any time soon. 

This is one of my favourite evening looks, paired with a nude lipstick and a slightly heavier contour. Swap these tones out for a Mauve palette for green eyes, or a cool, earthy tone for brown eyes. This is a pretty easy look to achieve as you only need one or two shadows, but make sure you blend as you go as you don't want it to look patchy (it can start to look like a black eye very quickly!).

- Jemima K