SAUCE CHATS WITH DESIGNER BENJAMIN ALEXANDER AT NZFW
We loved him on Project Runway, where his stunning designs and no-nonsense attitude won him the competition. Now, Benjamin Alexander has made his debut at NZ Fashion Week – and we’re sure we’ll be seeing a lot more from this young talent. We can fully appreciate his love of a good sleeve and dramatic proportions, but it’s his passion for sustainability and his goal to ‘disrupt the current process of producing clothing’ that has us watching his every move. We asked Benjamin to talk us though his inaugural collection, with its layers of personal touches and intimate aesthetics.
Hometown : West Auckland
Where do you live now: Remuera
How do you take your coffee: I drink a mocha
Favourite meal: My grandmother's Lebanese Mahshi
Are you able to share a little something about the collection you are showing and the inspiration behind it?
There isn’t any direct inspiration behind the collection, rather inspired by moments in time and experiences. It’s very much about our friends, our family and our home. I didn’t want to cloud the work with a theme, rather create a body of work that was personal and represented the people in my life that helped make it all happen.
Creative visualization is powerful. Do you often create moodboards for your collection or do you start with a specific concept or muse in mind while designing?
It’s always a chain reaction. I will think of a small idea that then informs the rest of the work.
What can we expect in terms of the music, casting and overall vibe
The show is very clean, natural and intimate. It was important that for our first show it felt engaging, personal and equal. Personality and character were the two things I thought of when casting as it makes for a far more interesting show.
How would you describe Benjamin Alexander label in five words?
Chic, simple, considered, intimate, personal.
Who are your dream stockists today?
ssense.com, Dover Street Market in Ginza, Tokyo and Liberty in London to name a few.
What would you like to tell the fashion industry and retailers when it comes to responsible behaviour?
The clothing industry rests almost entirely on human touch and interaction and it’s so important to build relationships with everyone involved in the process of producing clothing. Respect goes a long way.
You seem extremely organized! What’s the design process like for you?
It’s really a process that continues to develop right up until the last moment. Even now I'm designing the earrings and making new pieces for the show. It’s ever changing which I enjoy.
FEATURING BENAJMIN ALEXANDER X MI PIACI BOOTS
BENJAMIN ALEXANDER NZFW SHOW COLLECTION/AW 20 EDITORIAL PHOTOGRAPHED BY ADAM BRYCE |MAKEUP BY NIKI ADLINGTON AND RAEESHA SACHA | STYLING & INTERVIEW ZEENAT WILKINSON | ASSISTED BY LUCIE COPPELL | | INTROS BY KERRIE MORGAN | MODELS JESS JENKINS FROM CLYNE MODELS