Sauce chats with designer Maggie Marilyn, along with a preview of her new season collection, photographed by Adam Bryce.
Maggie Marilyn is a woman after our own hearts. Not only is she sweet, generous and down-to-earth, she’s also passionate about the environment, ethics and sustainability. Originally hailing from Kerikeri, Maggie’s rise to global recognition was swift; with her debut collection picked up almost immediately by Net-a-Porter, features in Vogue UK and Grazia, and pieces worn – and loved – by the likes of Karlie Kloss and Kendall Jenner. Here, Maggie tells us what inspires her sustainability initiatives and the ethos behind this year’s Fashion Week show.
Hometown : Kerikeri, Bay of Islands
Where do you live now: Auckland
How do you take your coffee: I don’t! I gave up about 6 months ago. However I do love a chai latte.
Favourite meal: Spaghetti bolognese...or the polenta chips from Coco’s!
Your designs are made in New Zealand. Why is made in New Zealand such an important maker of quality?
The most important aspect of made in New Zealand for us is about supporting our local community. There is something so special about knowing the names of all of our makers and we are so excited to have them at our show.
We love all your initiatives around conscious consumerism and ethical fashion. When did you first become interested in creating a sustainable fashion line and how you approached it?
For me there was no question, if I started a brand it would be one that placed people and planet at the forefront of every decision. I believed that the industry and the customers were ready for change so I wanted to build a brand that championed transparency and made a positive impact on everyone involved. I wanted to make beautiful clothes from an equally beautiful supply chain that positively affect local communities and the planet. I strongly believe that style and sustainability can and should co-exist.
What is the concept behind the show and what can we expect in terms of the setting, music and casting
Our show is a celebration of our incredible makers, suppliers, customers, friends and family. We wouldn't be where we are without their continual support, so it felt only natural for our first show to be here in New Zealand, in celebration of our wonderful community. We design for people of all ages, ethnicities and cultures so when it comes to casting, diversity is so important and we hope that you see this reflected in our show.
What would you say is the key to staying organized during fashion week?
Lot’s of to-do lists! We have such a wonderful team with skills in different areas so it’s been about playing to everyone's strengths when it comes to heading up different aspects of the show.
And which markets are you focusing on right now? You have some great stockists around the world. Is there a specific market you would like to tap into next?
The next market we want to really tap into is our own direct to consumer channel. We see direct to consumer as the only meaningful way forward to truly educate our customer on our mission to create change.