Founder of Arowm & Musician Tijay Clayton Shares Her #BeautyTruth

Founder of Arowm & Musician Tijay Clayton Shares Her #BeautyTruth

We are so excited to share our second instalment of #BeautyTruth campaign for Bobbi Brown on SAUCE. This has been an incredibly special and soul-affirming experience for Madeleine [of The Twenties Club] and I, because it speaks to a level of progress within the industry. The stories here and on The Twenties Club this month will, hopefully, suggest that beauty doesn't need to be "redefined", but that it needs to be un-defined. Let's stop limiting beauty to everything it can't be and instead open our minds to all the possibilities of what it could be. Expansive. Inclusive. Bold. Just like the women in this campaign. Here's Tijay (Tiffany) Clayton, music producer and founder of jewellery label Arowm, as told to SAUCE.

 

“Music to me is so much more than just sound. I’m never going to be the one with the most amazing voice or sound but nobody can ever be me. No one can do things the way I do them - it’s the same for each and every one of us. It’s not so much about wanting people to listen to my music as it is about trying to communicate as a creative; bringing together who I am, my community, my visuals. It’s about being able to help encourage whoever it is that may be listening to my music or wearing my earrings to become more of who they are created to be.

Earrings are a visual experience, obviously, but they can carry so much more. It’s not as much about the way they make you look but the way they make you feel. It’s so important that we as women are encouraging each other to truly feel beautiful in who we are.”

I’m never going to be the one with the most amazing voice or sound but nobody can ever be me. No one can do things the way I do them - it’s the same for each and every one of us.


“Makeup forms a big part of my self-expression. I don’t actually wear makeup much at all, but when I do I want to go to town on it! I used to wear only black [clothes] until about three years ago, I had a very avant-garde sort of style. Then I went through a period of really struggling to identify who I was and who I wanted to be. I think it was because I got married. I mean, I love the fact we’re one, but I also came face to face with a need to make sure I’m fully me too. And for some reason or another that manifested itself through my femininity. I started to realise I didn’t want to wear shapeless black clothes every day; I wanted to step into my femininity more. That kind of developed into where I’m at now; I wear colour every single day. And that’s where the makeup thing comes into play; it’s just another way to express outwardly what’s happening in my head.


Social media can definitely put a nasty pressure on people; it sets unhelpful standards in every area of life, not just beauty. But on the flipside it’s also encouraging and deeply inspiring. There’s an overwhelming amount of ground-breaking conversations and visual expression that can feel really inclusive. Then of course there’s the amazing relationships that come out of it, meeting people like Zeenat at Sauce - people cultivating a community that really encourages people to thrive. And the more people who are turning towards that, the safer and more exciting social media could become.”


TIJAY WEARS : Intensive Skin Serum Foundation; Luxe Matte Lip Color in Nude Reality used on eyes, cheeks and lips; Perfectly Defined Long-Wear Brow Pencil in Blonde & Smokey Eye Mascara - all by Bobbi Brown

TIFFANY CLAYTON
I like to believe that ’life’s a performance’. And it is, but it’s also incredibly meaningful. I’m always looking for more opportunities to grow who I am, to help me and the world around me become more vibrant, expressive and thoughtful. The community I surround myself with encourages the confidence in me, it’s so important to be surrounded by people who don’t feel threatened by confidence.
 

FASHION CREDITS : tijay WEARS STANDARD ISSUE TEE, marle skirt, kate sylvester trench AND arowm EARRINGS, ALL FROM SMITH & CAUGHEY’S [EXCEPT AROWM]

STYLING AND PRODUCTION: ZEENAT WILKINSON AT SAUCE

interview: rebecca wadey

PHOTOGRAPHY: CLARA PAFUNDI

MAKEUP: BLAIR GAMBLIN

HAIR: SHIRLEY SIMPSON

follow tijay ON INSTAGRAM HERE

tijay’s single called ‘Better Off’ will be released on all streaming platforms on the 26th of April, under her name Tijay - instagram is @iiamtijay

INCASE YOU MISSED THIS…

READ Soraya LaPread, music producer and DJ’s #beautytruth

a special collaboration with bobbi brown

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