5 Ethical, Forever-wear Brands We Can't Get Enough Of

5 Ethical, Forever-wear Brands We Can't Get Enough Of

5 Sustainable, Forever Brands

And Outfits You Can Always Count On


I proudly admit that as soon as it hits special occasion season, and I'm invited to weddings, birthday dinners and work functions, the first question that comes to mind is my potential outfit (and hair. And probably makeup. And who am I kidding, my accessories too!)

As someone who isn't interested in purchasing an item which coincides with the latest trends, buying a new or pre-loved outfit that has a forever stamp mark on it is the way to go. There's no shame in wearing the same dress, pantsuit, or shoes to different special occasions as it's economical, good for the environment and you can keep wearing whatever makes you feel good again and again. 

Adhering to not repeating same outfit on Instagram 'rule'? Yawn. Wear what you want, when you want and how you want! Below is a collection of 5 ethically made, sustainable choices that provide you with forever wear pieces that don't fade with trends. Shop smart and feel even better.

Keep scrolling for 5 brands that are perfect for special occasion season that'll last you for however long you want! xx



01. Reformation

via @reformation

Feminine silhouettes and dreamy fits rule the day at Reformation, as each design celebrates both the figure of a woman and the importance of ethical fashion. 

What's the deal behind 1 million Instagram followers hyping the brand? The design folks at Reformation envision what you want to wear right this minute; so with an eye for detail and beautiful, sustainable fabrics, they're able to pull a dress from a design sketch within a month. A perfect, positive twist on fast fashion. 

Aasha-Samara's top pick: Nectar Dress, available here for $322

via @paris__georgia

Featured in the likes of Vogue America, iD Magazine and Elle UK, Paris Georgia's locally designed luxury pieces are perfect for the progressive women, undefined by trends.

The designers Georgia Cherrie and Paris Mitchell sought to create items grounded in longevity, sustainability and garments which echo a 90's simplicity. A fan of luxury pieces made right here in New Zealand? Their collection includes slip dresses, fitted pants and more, perfectly suitable for that spring wedding or classic night out look.

Aasha-Samara's top pick: Samara Slip, available here, for $290

via @lisasaygah

Hailed as one of the ultimate cool-girl brands, Lisa Say Gah is one for the books. Releasing mini collections to inspire and suit every type of woman, the collaboration between Garmentory x Lisa Says Gah is remiscient of sunny picnic days, vintage aesthetic and bold, primary colours (yes to everything!)

Based in sunny San Francisco, Lisa Say Gah's a fabulous site to snatch up occasion wear, unique accessories and not to mention a statement shoe. It'll be a breeze showing up to that spring function with something a little different than the rest.  

Aasha-Samara's top pick: Topanga Midi Dress, available here, for $250

via @realisationpar

French for 'made by' or 'styled by,' Realisation Par's vision is simple. Forever pieces, over trendy items is their imperative and we are here for it! Believing that every woman who wears the brand embodies their own personal it-girl status, the brand produces 100% silk pieces that consider effortless style and classic silhouettes over what's in.

Their clientele ranges from Nicole Kidman to Margot Robbie, however their clothes are for any of 'Dreamgirl' as they call it. Their large collection of dresses, skirts and tops mean you'll definitely find a forever outfit that you can wear anytime of the year you like- not just during special occasion season! 

Aasha-Samara's top pick: The Devon- White Squiggle Dress, available here, for $265 (variation seen on our gorgeous Sauce founder Zeenat Wilkinson from Designer Wardrobe, right) 



05. miss crabb

Miss Crabb (our local favourite in Ponsonby!) was founded by its namesake Kristine Crabb on the artistic basis of NZ landscapes and it's mythology. Her timeless, classic pieces are subversive and subjective to the lucky woman who is wearing it. Focusing on high-quality production is important for the brand as well as choosing to shoot with models of diversity. Her pieces in particular are gorgeous (suit every single body type!) for any special event, from weddings, balls and birthday dinners. This versatility makes it one of NZ's most loved brands. Lucky for us.

Aasha-Samara's top pick: Lucidity Slip Hazelnut, available here, for $440

Now tell me what's your favourite ethical label, and does it ship to New Zealand? We are always on the hunt!


Banner Image | Alexandra & Teale